TY - BOOK ID - 101635942 TI - Drawing (Attent!on): Custom Illustration Solutions for Brands Today PY - 2022 SN - 9789887462996 9887462993 PB - Hong Kong Viction:ary DB - UniCat KW - Grafische vormgeving KW - Vormgever KW - Branding KW - Typografie KW - Grafische vormgeving ; labels ; etiketten ; logo's ; merken KW - Grafische vormgeving ; illustratie ; technieken ; materialen KW - Gebruiksgrafiek ; illustraties KW - Gebruiksgrafiek; merken KW - Advertenties KW - Gebruiksgrafiek; Affiches; Tentoonstellingsaffiches KW - Communicatie ; lichaamstaal KW - Packaging design KW - 766:655.533 KW - 766:659 KW - Gebruiksgrafiek ; boekillustraties KW - Gebruiksgrafiek ; reclame ; affiches KW - 766.13.04 KW - Grafische industrie en ontwerp ; drager ; verpakking ; thema's UR - https://www.unicat.be/uniCat?func=search&query=sysid:101635942 AB - Whether it is via depictions of cute imaginary characters or familiar backdrops brimming with colour, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heartwarming elements that enable companies to connect and engage with audiences in delightful ways.The collection of projects featured in DRAWING ATTENTION serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of ?humanising? their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention.https://www.copyrightbookshop.be/shop/drawing-attenton-custom-illustration-solutions-for-brands-today/ ER -