TY - BOOK ID - 107548 TI - Cases in marketing PY - 1997 SN - 0761955704 0761955690 9786612623042 1446280063 0857026224 1282623044 9780857026224 9781446280065 9780761955696 9780761955702 9781282623040 6612623047 PB - London : SAGE, DB - UniCat KW - Applied marketing KW - Case studies. KW - Marketing. KW - Marketing -- Case studies. KW - Marketing KW - Marketing research KW - Market research KW - Markets KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Research KW - Research, Industrial KW - Industrial management KW - Aftermarkets KW - Selling UR - https://www.unicat.be/uniCat?func=search&query=sysid:107548 AB - These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues. ER -