TY - BOOK ID - 118227024 TI - Intense group behavior and brand negativity : comparing rivalry in politics, religion, and sport PY - 2023 SN - 9783031234569 3031234561 3031234553 PB - Cham, Switzerland : Palgrave Macmillan, DB - UniCat KW - Branding (Marketing). KW - Marketing. KW - Consumer behavior. KW - Social groups. KW - Branding. KW - Consumer Behavior . KW - Group Dynamics. KW - Association KW - Group dynamics KW - Groups, Social KW - Associations, institutions, etc. KW - Social participation KW - Behavior, Consumer KW - Buyer behavior KW - Decision making, Consumer KW - Human behavior KW - Consumer profiling KW - Market surveys KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Brand name products KW - Marketing KW - Advertising KW - Branding (Marketing) KW - Group identity. KW - Social groups KW - Psychological aspects. KW - Collective identity KW - Community identity KW - Cultural identity KW - Social identity KW - Identity (Psychology) KW - Social psychology KW - Collective memory UR - https://www.unicat.be/uniCat?func=search&query=sysid:118227024 AB - "In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups."--Provided by publisher. ER -