TY - BOOK ID - 12384841 TI - Advertising : from fundamentals to strategies PY - 1987 SN - 0669072133 PB - Lexington (Mass.) Heath and Company DB - UniCat KW - Advertising KW - Advertising. KW - Management. KW - 658.81 KW - 659.1 KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Communication in marketing KW - Industrial publicity KW - Retail trade KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Selling KW - 659.1 Publicity. Advertising KW - Publicity. Advertising KW - 658.81 Sales organization KW - Sales organization KW - Advertising management KW - Management KW - Reclame KW - Marketing KW - Positionering KW - Branding KW - Promotie KW - Huisstijl KW - Corporate advertising KW - Retailmarketing KW - Marketing van diensten KW - Onderzoek KW - Marketingresearch KW - Financiewezen KW - Ontwikkeling KW - Leerlijn KW - Sport KW - Marktonderzoek UR - https://www.unicat.be/uniCat?func=search&query=sysid:12384841 AB - ER -