TY - BOOK ID - 130412611 TI - Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth AU - Khosla, Sanjay AU - Sawhney, Mohanbir S. AU - Babcock, Richard F. PY - 2014 SN - 1591846056 1591847605 9781591847601 9781591846055 PB - Portfolio, DB - UniCat KW - Corporations KW - Success in business KW - Management UR - https://www.unicat.be/uniCat?func=search&query=sysid:130412611 AB - When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results -- focus and simplicity -- n advising Fortune 500 companies. Now Khosla and Sawhney have combined their experiences into a seven-step model for sustained profitable growth in any market, based on fewer but better bets. Drawing on case studies that feature dozens of companies, from Cisco to Hyatt to Spirit Airlines, the authors show how their program applies to global giants, small startups, and any organization in between. Fewer, Bigger, Bolder is contrarian and sometimes startlingly counterintuitive. But in an era of chronically tight budgets and dangerously short attention spans, it provides a proven formula for moving ahead with success. ER -