TY - GEN digital ID - 131379150 TI - Contingency Factors of Marketing-Mix Standardization : German Consumer Goods Companies in Central and Eastern Europe PY - 2011 SN - 9783834961693 PB - Wiesbaden Gabler DB - UniCat KW - Business management KW - management KW - Eastern and Central Europe UR - https://www.unicat.be/uniCat?func=search&query=sysid:131379150 AB - ER -