TY - BOOK ID - 138817548 TI - Happiness Management and Social Marketing : a wave of sustainability. AU - Marchena Dominguez, José. AU - Ravina Ripoll, Rafael. AU - Tobar Pesántez, Luis Bayardo. AU - Galiano Coronil, Araceli. PY - 2021 SN - 3034342330 3034342322 PB - Bern : Peter Lang AG International Academic Publishers, DB - UniCat KW - Employee motivation KW - Spain. UR - https://www.unicat.be/uniCat?func=search&query=sysid:138817548 AB - In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals' happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent. ER -