TY - BOOK ID - 14059346 TI - Emotion and persuasion in classical antiquity AU - Sanders, Ed AU - Johncock, Matthew PY - 2016 SN - 9783515113618 3515113614 PB - Stuttgart ; Franz Steiner Verlag, DB - UniCat KW - Greek literature KW - Classical literature KW - Latin literature KW - Classical literature. KW - Greek literature. KW - Latin literature. KW - History and criticism. KW - Littérature grecque KW - Littérature antique KW - Littérature latine KW - Histoire et critique KW - Histoire et critique. KW - History and criticism KW - Emotions KW - Perception KW - Persuasion (Rhetoric) KW - Emotions in literature KW - Rhetoric, Ancient KW - Oratory, Ancient KW - History KW - Littérature grecque KW - Littérature antique KW - Littérature latine UR - https://www.unicat.be/uniCat?func=search&query=sysid:14059346 AB - Appeal to emotion is a key technique of persuasion, ranked by Aristotle alongside logical reasoning and arguments from character. Although ancient philosophical discussions of it have been much researched, exploration of its practical use has focused largely on explicit appeals to a handful of emotions (anger, hatred, envy, pity) in 5th-4th century BCE Athenian courtroom oratory. This volume expands horizons: from an opening section focusing on so-far underexplored emotions and sub-genres of oratory in Classical Athens, its scope moves outwards generically, geographically, and chronologically through the "Greek East" to Rome. Key thematic links are: the role of emotion in the formation of community identity; persuasive strategies in situations of unequal power; and linguistic formulae and genre-specific emotional persuasion. Other recurring themes include performance (rather than arousal) of emotions, the choice between emotional and rational argumentation, the emotions of gods, and a concern with a secondary "audience": the reader. ER -