TY - BOOK ID - 142387877 TI - Data-driven campaigning and political parties : five advanced democracies compared AU - Dommett, Katharine AU - Kefford, Glenn AU - Kruschinski, Simon PY - 2024 SN - 9780197570258 0197570267 0197570240 0197570259 PB - New York, NY : Oxford University Press, DB - UniCat KW - Campaign management. KW - Internet in political campaigns. KW - Data mining. KW - Campaign management KW - Data mining KW - Data processing. KW - Political aspects. KW - Politics and Government. KW - Politics & government. UR - https://www.unicat.be/uniCat?func=search&query=sysid:142387877 AB - Challenging the often-hyperbolic claims that have been made around the use of data in election campaigns for voter manipulation and suppression, this book provides unrivalled evidence of how parties actually behave. It shows that data-driven campaigning practice is not inherently problematic or new, but neither is it uniform, rather systemic, regulatory and party level factors affecting the nature of campaigning. Providing detailed empirical examples from Australia, Canada, Germany, the UK and US, this book shows how parties campaign and explains why parties differ, thereby resetting prevailing understanding of the role of data in campaigns. ER -