TY - BOOK ID - 14257072 TI - When ads work : new proof that advertising triggers sales PY - 2007 SN - 0765617382 0765617390 1317452119 1315698196 9786610912827 1280912820 0765621711 1317452127 9780765621719 9780765617385 9780765617392 9781317452119 9781315698199 9781317452102 PB - New York M.E. Sharpe DB - UniCat KW - Advertising KW - Sales promotion KW - Marketing KW - Selling KW - Reclame KW - Reclame-effecten KW - Reclamecampagne KW - Effectiviteit KW - Verkoop KW - Reclame-effectiviteit UR - https://www.unicat.be/uniCat?func=search&query=sysid:14257072 AB - Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. ER -