TY - BOOK ID - 142825324 TI - Modern business communication PY - 2008 SN - 1282802089 9786612802089 144168719X 9350436930 6000027354 PB - Mumbai [India] : Himalaya Pub. House, DB - UniCat KW - Commercial correspondence. KW - Business communication. UR - https://www.unicat.be/uniCat?func=search&query=sysid:142825324 AB - Modern Business Communication is a text book specially designed to meet the present needs of management students in BBA,MBA levels and also for students to prepare themselves to become a company executive. The book covers almost all typical areas of communication in a brief and point wise manner for immediate remembrance of the students. It provides in-depth coverage of three components of business communication i.e. Written Communication,Oral Communication and Non-Verbal Communication. Beginning with an overview of communication,the book discusses about effective listening. Business correspon ER -