TY - BOOK ID - 1554422 TI - Brand equity and advertising : advertising's role in building strong brands AU - Aaker, David A.. AU - Biel, Alexander L. PY - 1993 SN - 0805812830 0805812849 9780805812848 PB - Hillsdale Erlbaum DB - UniCat KW - Advertising. Public relations KW - Product strategy KW - Brand name products KW - Advertising KW - Valuation KW - Congresses. KW - 316.773.3:659.1 KW - 658.81 KW - Reclame: communicatie--(communicatiesociologie); z.o. {659.1} KW - Sales organization KW - 658.81 Sales organization KW - 316.773.3:659.1 Reclame: communicatie--(communicatiesociologie); z.o. {659.1} KW - Brand names KW - Branded merchandise KW - Merchandise, Branded KW - Name brand products KW - Business names KW - Commercial products KW - Branding (Marketing) KW - Trademarks KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Communication in marketing KW - Industrial publicity KW - Retail trade KW - Advertisers KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Selling KW - Brand name products&delete& KW - Congresses KW - Valuation&delete& KW - Brand name products - Valuation - Congresses. KW - Advertising - Brand name products - Congresses. UR - https://www.unicat.be/uniCat?func=search&query=sysid:1554422 AB - ER -