TY - BOOK ID - 1735437 TI - Data mining and market intelligence for optimal marketing returns AU - Chiu, Susan AU - Tavella, Domingo PY - 2008 SN - 9780750682343 9780080878096 9781136412103 9781136412141 9781136412158 PB - Amsterdam Elsevier DB - UniCat KW - Market research UR - https://www.unicat.be/uniCat?func=search&query=sysid:1735437 AB - ER -