TY - BOOK ID - 1851847 TI - Managing new products : the power of innovation PY - 1992 SN - 0135446694 PB - Englewood Cliffs, N.J. Prentice Hall DB - UniCat KW - Product strategy KW - Consumer goods Marketing KW - Domestic marketing KW - Gestion des produits KW - Marketing KW - Marketing domestique KW - New products KW - Nieuwe produkten KW - Product management KW - Productenbeheer KW - Produits nouveaux KW - Produits--Gestion KW - Retail marketing KW - Retail trade Marketing KW - Produits commerciaux KW - Gestion KW - New products. KW - Product management. KW - Marketing. UR - https://www.unicat.be/uniCat?func=search&query=sysid:1851847 AB - ER -