TY - BOOK ID - 19958687 TI - Marketing today's academic library : a bold new approach to communicating with students PY - 2009 SN - 9780838909843 0838909841 9786613212702 0838991548 1283212706 0838997155 0838991556 9780838997154 9780838991541 9780838991558 PB - Chicago : American Library Association, DB - UniCat KW - Library research KW - AA / International- internationaal KW - 020 KW - Bibliotheekwezen: algemeenheden. KW - Academic libraries KW - Libraries and students. KW - Advertising KW - Bibliothèques universitaires KW - Bibliothèques et étudiants KW - Bibliothèques KW - Marketing. KW - Public relations. KW - Libraries. KW - Marketing KW - Relations publiques KW - Publicité KW - Libraries and students KW - Libraries KW - Library services to students KW - Public libraries KW - Students and libraries KW - College libraries KW - Libraries, University and college KW - University libraries KW - Public relations KW - Bibliotheekwezen: algemeenheden KW - Services to students KW - Students KW - Libraries and colleges KW - Services to colleges and universities KW - Library communication systems UR - https://www.unicat.be/uniCat?func=search&query=sysid:19958687 AB - Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience. ER -