TY - BOOK ID - 2494107 TI - Great print advertising : creative approaches, strategies and tactics PY - 1993 SN - 0471557137 PB - New York ; Chichester ; Toronto Wiley DB - UniCat KW - Advertisement writing KW - Advertising copy KW - Copy [Advertising] KW - Copy writing KW - Publiciteit--Opstellen KW - Publicité--Rédaction KW - Advertising copy. KW - Advertising layout and typography. KW - Advertising, Magazine. UR - https://www.unicat.be/uniCat?func=search&query=sysid:2494107 AB - ER -