TY - JFULL ID - 33124573 TI - The international journal of bank marketing. PY - 1983 SN - 17585937 PB - Bradford, England : MCB University Press, DB - UniCat KW - Bank marketing KW - Publications périodiques. KW - Banques. KW - Gestion. KW - Marketing. KW - Bank marketing. KW - Banks and banking KW - Marketing of bank services KW - Marketing of banking services KW - Marketing KW - Marketing by banks KW - Serials UR - https://www.unicat.be/uniCat?func=search&query=sysid:33124573 AB - ER -