TY - BOOK ID - 495198 TI - The elements of content strategy PY - 2011 VL - 3 SN - 9780984442553 PB - New York A book apart DB - UniCat KW - webdesign KW - Computer. Automation KW - content management (informatica) KW - Webdesign KW - Responsive design KW - Content management KW - Content marketing KW - Strategic sourcing KW - Contentmanagement KW - Contentmarketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:495198 AB - Content strategy is the web?s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy?s roots, and quickly and expertly demonstrates not only how it?s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields. Bron: https://abookapart.com/collections/books ER -