TY - BOOK ID - 5428141 TI - Powers of persuasion : the inside story of British advertising : 1951-2000 PY - 2008 SN - 9780199228010 0199228019 9786612053160 1282053167 0191551724 9780191551727 9781282053168 0191647594 1383036209 PB - Oxford Oxford University Press DB - UniCat KW - Advertising KW - Publicité KW - History KW - Histoire KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Communication in marketing KW - Industrial publicity KW - Retail trade KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Selling KW - Reclame KW - Geschiedenis KW - Groot-Brittannië KW - E-books KW - Geneeskunde KW - Techniek (wetenschap) KW - Atlas KW - Museum UR - https://www.unicat.be/uniCat?func=search&query=sysid:5428141 AB - During the second half of the 20th century advertising in Britain led the world. 'Powers of Persuasion' tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes and case histories - written from the inside by an industry leader. ER -