TY - BOOK ID - 558804 TI - Media effects : advances in theory and research. AU - Bryant, Jennings AU - Oliver, Mary Beth. PY - 2009 SN - 9780805864496 9780805864502 9781410618771 0805864490 0805864504 PB - New York Routledge DB - UniCat KW - Mass communications KW - Communicatie : mass media KW - Mass media KW - Political aspects KW - Social aspects KW - Influence. KW - Psychological aspects. KW - #SBIB:309H400 KW - #SBIB:309H402 KW - Media en publieksgroepen: algemene werken KW - Media en publiekgroepen: gebruik van de boodschap, effecten van de media, ... KW - Communicatie : mass media. KW - Influence KW - Psychological aspects KW - Mass communication KW - Media, Mass KW - Media, The KW - Communication KW - Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. KW - Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . KW - Media en publiekgroepen: gebruik van de boodschap, effecten van de media, UR - https://www.unicat.be/uniCat?func=search&query=sysid:558804 AB - With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars. ER -