TY - BOOK ID - 613873 TI - Eating the Big Fish : How Challenger Brands can compete against brand leaders PY - 2009 SN - 9780470238271 PB - Hoboken (New Jersey) John Wiley and Sons DB - UniCat KW - merkartikelen KW - Product strategy KW - productstrategie KW - merkimago KW - merken KW - Brand name products KW - New products. KW - Product management. KW - Management. UR - https://www.unicat.be/uniCat?func=search&query=sysid:613873 AB - ER -