TY - BOOK ID - 62598570 TI - Marketing the museum PY - 1997 SN - 0415103924 0415152933 9786610331208 0585453292 0203033663 1134743165 1280331208 9780585453293 9780203033661 9780415103923 9780415152938 9781134743162 9781134743117 1134743114 9781134743155 1134743157 6610331200 9781280331206 PB - London New York Routledge DB - UniCat KW - Museums KW - 069.01 KW - 069.01 Museologie KW - Museologie KW - Public institutions KW - Cabinets of curiosities KW - Management KW - Marketing KW - Museology KW - Applied marketing KW - Management. KW - Marketing. KW - MuseĢes KW - Gestion KW - 78.02 KW - 369.1 UR - https://www.unicat.be/uniCat?func=search&query=sysid:62598570 AB - The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world. ER -