TY - BOOK ID - 66899765 TI - Building strong brands. PY - 2002 SN - 0743232135 9780743232135 PB - London Simon & Schuster DB - UniCat KW - 658.81.1 KW - Brand name products KW - -Brand name products KW - -Intangible property KW - -Incorporeal property KW - Intangible assets KW - Intangible property KW - Intangibles KW - Property KW - Brand names KW - Branded merchandise KW - Merchandise, Branded KW - Name brand products KW - Business names KW - Commercial products KW - Branding (Marketing) KW - Trademarks KW - Product management. Brand management KW - Management KW - Valuation KW - -Management KW - Law and legislation UR - https://www.unicat.be/uniCat?func=search&query=sysid:66899765 AB - ER -