TY - BOOK ID - 69634315 TI - Innovation diffusion and new product growth. AU - Mahajan, Vijay AU - Muller, Eitan AU - Peres, Renana PY - 2009 SN - 0982387717 9780982387719 PB - Cambridge Marketing Science Institute DB - UniCat KW - New products KW - Consumers' preferences KW - Innovatiediffusie. KW - Marketing KW - Mathematical models. KW - Social aspects. KW - Social aspects KW - 658.81.1 KW - New product development KW - NPD (Marketing) KW - Product development KW - Products, New KW - Commercial products KW - Industrial design KW - Brand preferences KW - Choice (Economic theory) KW - Choice of product KW - Preferences, Consumers' KW - Product choice KW - Consumer behavior KW - Consumers KW - Revealed preference theory KW - Social aspects&delete& KW - Mathematical models KW - Marketing&delete& KW - Product management. Brand management KW - Attitudes KW - Lancement de produit UR - https://www.unicat.be/uniCat?func=search&query=sysid:69634315 AB - ER -