TY - BOOK ID - 77125439 TI - Product development : meeting the challenges of the design-marketing interface AU - Biemans, Wim G. AU - Bruce, Margaret PY - 1995 SN - 0471953539 PB - Chichester Wiley DB - UniCat KW - Industrial design KW - New products KW - Product management KW - 658.81 KW - 658.81 Sales organization KW - Sales organization KW - Brand management KW - Management, Product KW - Marketing KW - Design, Industrial KW - Mechanical drawing KW - Design KW - Management KW - Product strategy KW - productontwikkeling UR - https://www.unicat.be/uniCat?func=search&query=sysid:77125439 AB - ER -