TY - BOOK ID - 78462972 TI - Got your attention? : how to create intrigue and connect with anyone PY - 2015 SN - 1626562504 1626562512 9781626562523 1626562520 9781626562516 9781626562509 PB - Oakland, California : Berrett-Koehler Publishers, Inc., DB - UniCat KW - Interpersonal communication. KW - Persuasion (Psychology) KW - Interpersonal relations. KW - Success. KW - Growth (Psychology) KW - Personal development KW - Personal growth KW - Self-improvement KW - Conduct of life KW - Fortune KW - Failure (Psychology) KW - Fear of success KW - Human relations KW - Interpersonal relationships KW - Personal relations KW - Relations, Interpersonal KW - Relationships, Interpersonal KW - Social behavior KW - Social psychology KW - Object relations (Psychoanalysis) KW - Communication KW - Conformity KW - Psychology, Applied KW - Influence (Psychology) KW - Propaganda KW - Interpersonal relations KW - Interpersonal communication KW - Success KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:78462972 AB - In an impatient world of infobesity, people don't want more information-they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans-nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?"Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people-whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches readers how to replace boring, overlong, one- ER -