TY - BOOK ID - 80734716 TI - Not Quite a Cancer Vaccine : Selling HPV and Cervical Cancer PY - 2018 SN - 9780813587806 0813587808 9780813587790 0813587794 9780813587783 9780813587776 0813587786 9780813587783 0813587778 9780813587776 PB - New Brunswick, NJ : Rutgers University Press, DB - UniCat KW - Papillomavirus vaccines KW - Cervix uteri KW - Neck of the uterus KW - Uterine cervix KW - Uterus KW - Viral vaccines KW - Cancer&delete& KW - Prevention KW - E-books KW - HEALTH & FITNESS / Diseases / Cancer. KW - MEDICAL / Immunology. KW - HEALTH & FITNESS / Women's Health. KW - SOCIAL SCIENCE / Disease & Health Issues. KW - MEDICAL / Public Health. KW - Papillomavirus vaccines. KW - Cancer KW - Prevention. KW - Big Pharma. KW - HPV. KW - anthropology. KW - cancer. KW - cervical cancer. KW - gardasil. KW - health policy. KW - healthcare. KW - medical anthropology. KW - pediactric. KW - pharma. KW - pharmaceuticals. KW - public health. KW - us healthcare. KW - vaccine. UR - https://www.unicat.be/uniCat?func=search&query=sysid:80734716 AB - In Not Quite a Cancer Vaccine, medical anthropologist S.D. Gottlieb explores how the vaccine Gardasil-developed against the most common sexually-transmitted infection, human papillomavirus (HPV)-was marketed primarily as a cervical cancer vaccine. Gardasil quickly became implicated in two pre-existing debates-about adolescent sexuality and pediatric vaccinations more generally. Prior to its market debut, Gardasil seemed to offer female empowerment, touting protection against HPV and its potential for cervical cancer. Gottlieb questions the marketing pitch's vaunted promise and asks why vaccine marketing unnecessarily gendered the vaccine's utility, undermining Gardasil's benefit for men and women alike. This book demonstrates why in the ten years since Gardasil's U.S. launch its low rates of public acceptance have their origins in the early days of the vaccine dissemination. Not Quite a Cancer Vaccine addresses the on-going expansion in U.S. healthcare of patients-as-consumers and the ubiquitous, and sometimes insidious, health marketing of large pharma. ER -