TY - BOOK ID - 80748406 TI - Keepers of the flame : NFL Films and the rise of sports media PY - 2014 SN - 0252096274 9780252096273 9781461958178 1461958172 9780252038389 9780252079917 025203838X 0252079914 PB - Urbana, Illinois : University of Illinois Press, DB - UniCat KW - Mass media and sports KW - Television broadcasting of sports KW - Football KW - Sports and mass media KW - Sports KW - Sports broadcasting KW - Sports in television KW - Sports journalism KW - Television and sports KW - American football KW - Foot-ball KW - Ball games KW - History. KW - Social aspects KW - National Football League. KW - NFL Films KW - N.F.L. KW - National Pro Football League KW - NFL KW - American Football League KW - American Football League (1926-1927) KW - NFL Network KW - NFL Productions KW - National Football League KW - NFL Productions, LLC UR - https://www.unicat.be/uniCat?func=search&query=sysid:80748406 AB - NFL Films changed the way Americans view football. This work traces the subsidiary's development from a small independent film production company to the marketing machine that 'Sports Illustrated' named 'perhaps the most effective propaganda organ in the history of corporate America.' Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others, Travis Vogan shows how NFL Films has constructed a consistent, romanticized, and remarkably visible mythology for the National Football League. ER -