TY - BOOK ID - 8434622 TI - Advances in Advertising Research (Vol. III) : Current Insights and Future Trends AU - Langner, Tobias. AU - Okazaki, Shintaro. AU - Eisend, Martin. PY - 2012 SN - 3834942901 3834946494 1283632624 9786613945075 383494291X PB - Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, DB - UniCat KW - Advertising -- Research. KW - Advertising. KW - Economics. KW - Commerce KW - Business & Economics KW - Marketing & Sales KW - Advertising KW - Communication in marketing. KW - Research. KW - Advertising research KW - Business. KW - Marketing. KW - Business and Management. KW - Marketing KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling UR - https://www.unicat.be/uniCat?func=search&query=sysid:8434622 AB - Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network. . ER -