TY - BOOK ID - 85698374 TI - Discrete Choice Experiments in Marketing : Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement PY - 1997 SN - 3642500137 PB - Heidelberg : Physica-Verlag HD : Imprint: Physica, DB - UniCat KW - Marketing. KW - StatisticsĀ . KW - Economics. KW - Management science. KW - Statistics for Business, Management, Economics, Finance, Insurance. KW - Economics, general. KW - Quantitative business analysis KW - Management KW - Problem solving KW - Operations research KW - Statistical decision KW - Economic theory KW - Political economy KW - Social sciences KW - Economic man KW - Statistical analysis KW - Statistical data KW - Statistical methods KW - Statistical science KW - Mathematics KW - Econometrics KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:85698374 AB - The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy. ER -