TY - BOOK ID - 8628901 TI - Online consumer behavior : theory and research in social media, advertising, and e-tail PY - 2012 SN - 9781848729698 PB - New York : Routledge, DB - UniCat KW - Consommateurs KW - Achats sur Internet KW - Commerce électronique KW - Comportement KW - Consumer behavior. KW - Internet marketing. KW - Electronic commerce KW - Consumentengedrag KW - Online marketing KW - Marketing KW - Psychological aspects. KW - sociale media KW - Consumentengedrag. KW - Online marketing. KW - sociale media. KW - Sociale media. KW - Achats sur Internet. UR - https://www.unicat.be/uniCat?func=search&query=sysid:8628901 AB - Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. ER -