TY - BOOK ID - 8878624 TI - Universal principles of design AU - Lidwell, William AU - Holden, Kritina AU - Butler, Jill AU - Elam, Kimberly PY - 2010 SN - 1592535879 9781592535873 9781610580656 1610580656 PB - Beverly, Mass. Rockport Publishers DB - UniCat KW - Grafische vormgeving KW - Design KW - 7.011 KW - 749.011 KW - Ontwerpprincipes ; universele KW - Ontwerpproces KW - Ontwerpanalyse KW - Kunst ; ontwerp, compositie KW - Meubelkunst en design ; vormgeving, ontwerp, compositie KW - Production management KW - Product strategy KW - Creation (Literary, artistic, etc.) UR - https://www.unicat.be/uniCat?func=search&query=sysid:8878624 AB - Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. ER -