TY - BOOK ID - 11321249 TI - Hollywood's Road to Riches PY - 2009 SN - 0674019458 0674044924 9780674044920 9780674019454 PB - Cambridge, MA DB - UniCat KW - Motion picture industry KW - Motion pictures KW - Media Studies. KW - Music, Dance, Drama & Film KW - Film KW - Economic aspects KW - Cinema KW - Feature films KW - Films KW - Movies KW - Moving-pictures KW - History and criticism KW - Audio-visual materials KW - Mass media KW - Performing arts KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:11321249 AB - Combining historical and economic analysis, this book shows how, beginning in the 1950's, a largely predictable business has been transformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world's film business. At the same time, the book asks how the economic forces leading to this success--the forces of audience demand, technology, and high risk--have combined to change the kinds of movies Hollywood produces. ER -