TY - BOOK ID - 101634439 TI - Order in Chaos - Cybernetics of Brand Management AU - Errichiello, Oliver AU - Wernke, Marius AU - SpringerLink (Online service) PY - 2022 SN - 9783662659588 PB - Berlin, Heidelberg Springer Berlin Heidelberg :Imprint: Springer DB - UniCat KW - Cybernetics. KW - Mechanical brains KW - Control theory KW - Electronics KW - System theory UR - https://www.unicat.be/uniCat?func=search&query=sysid:101634439 AB - ER -