TY - BOOK ID - 12028565 TI - Pricing with confidence : 10 ways to stop leaving money on the table AU - Holden, Reed K. AU - Burton, Mark R. PY - 2008 SN - 0470197579 1118045343 1119198747 9786611237493 1281237493 047025923X 9781119198741 9780470259238 9781281237491 6611237496 9781118045343 9780470197578 PB - Hoboken, NJ : Wiley, DB - UniCat KW - Pricing. KW - Service industries - Prices. KW - Service industries -- Prices. KW - Pricing KW - Service industries KW - Marketing & Sales KW - Commerce KW - Business & Economics KW - Prices KW - Prices. KW - Price policy KW - Price policy, Industrial KW - Retail pricing KW - Industries KW - Marketing KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:12028565 AB - Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits. ER -