TY - BOOK ID - 128701579 TI - Customer equity : building and managing relationships as valuable assets AU - Blattberg, Robert C. AU - Getz, Gary AU - Thomas, Jacquelyn S. PY - 2001 SN - 9780875847641 PB - Boston : Harvard Business School Press, DB - UniCat KW - Consumentengedrag. UR - https://www.unicat.be/uniCat?func=search&query=sysid:128701579 AB - ER -