TY - BOOK ID - 133539 TI - Better business by phone : a guide to effective telebusiness management PY - 1998 SN - 0333669096 134914195X PB - London : MacMillan, DB - UniCat KW - Distribution strategy KW - Telefoneren KW - Telefoongesprekken KW - Telemarketing KW - Telefoneren. KW - Telefoongesprekken. KW - Telemarketing. KW - Coding theory. KW - Information theory. KW - Management. KW - Marketing. KW - Coding and Information Theory. KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Administration KW - Industrial relations KW - Organization KW - Communication theory KW - Communication KW - Cybernetics KW - Data compression (Telecommunication) KW - Digital electronics KW - Information theory KW - Machine theory KW - Signal theory (Telecommunication) KW - Computer programming KW - Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:133539 AB - This book is not just about managing people, or selling by telephone. It doesn't just help you to set up and manage a datebase or understand the telecommunications terms used by I.T. professionals. It won't just tell you how to integrate the telephone into marketing strategy, how to use it as a cash collection tool or how to recruit telebusiness staff. It will however explain all these things in simple and practical terms, answering all the questions you may have about the growing field of telebusiness. Whether you are senior manager or operational practitioner "Better Business by 'Phone" provides up to date information in an easy reference format - all you require in one book. Written by a management training consultant who works daily with business people like yourself who have to combine business red tape, politics and theory with operational and personnel restrictions and expectations. The telephone is under used, under exploited and has not yet reached its full potential as a business tool. This book will assist you to follow the path of a minority of businesses who have succeeded in making the telephone not just an integral and profitable but central and respected business resource. ER -