TY - BOOK ID - 137598388 TI - What's your business? : corporate design strategy concepts and processes PY - 2016 SN - 0367879182 1315547384 1134762119 1134762046 147241747X 9781472417473 1472417488 9781472417480 9781472417466 1472417461 9781472417480 PB - London, [England] ; New York, New York : Routledge, DB - UniCat KW - Corporate image KW - Industrial design coordination. KW - Web sites KW - Strategic planning. KW - Design. UR - https://www.unicat.be/uniCat?func=search&query=sysid:137598388 AB - What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace, through symbolic and coherent design.By combining corporate and design strategy with creativity, Claire Tomlins illustrates the subject's diversity. She ensures businesses set goals, strategies and plans and that they take care in selecting an ident ER -