TY - VIDEO ID - 143151702 TI - Obama's online campaign : a personal touch for the masses PY - 2016 PB - London : Henry Stewart Talks Ltd, DB - UniCat KW - Communication in politics KW - Mass media KW - Presidents KW - Political aspects. KW - Election. UR - https://www.unicat.be/uniCat?func=search&query=sysid:143151702 AB - The case study explores the strengths of Obama's 2008 Online Campaign-- Specifically, maintaining a human touch. By putting an emphasis on local political concerns, sending personalized emails, and engaging loyal supporters to spread the campaign to their close community, 'Blue State Digital' was able to raise an incredible 500,000,000 dollars. ER -