TY - BOOK ID - 32822348 TI - Disney culture PY - 2017 SN - 0813583330 0813583349 9780813583341 0813589134 9780813583334 9780813589138 9780813583327 0813583322 PB - New Brunswick, New Jersey DB - UniCat KW - Corporate culture. KW - Culture, Corporate KW - Institutional culture KW - Organizational culture KW - Walt Disney Company KW - Disney Studio KW - 迪斯尼公司 KW - Mei guo di shi ni gong si KW - 美國迪士尼公司 KW - Management. KW - Motion pictures KW - Corporations KW - Organizational behavior KW - Business anthropology KW - Cinema KW - Feature films KW - Films KW - Movies KW - Moving-pictures KW - Audio-visual materials KW - Mass media KW - Performing arts KW - Sociological aspects KW - History and criticism KW - Walt Disney Productions KW - 21st Century Fox (Firm) KW - PERFORMING ARTS / Film & Video / History & Criticism. KW - SOCIAL SCIENCE / Media Studies. KW - SOCIAL SCIENCE / Popular Culture. KW - Walt Disney Productions. UR - https://www.unicat.be/uniCat?func=search&query=sysid:32822348 AB - Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920's. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking. Welcome to "the Disney Way." ER -