TY - BOOK ID - 443010 TI - Making and Marketing Medicine in Renaissance Florence PY - 2011 VL - 89 SN - 9789042031562 9789042031579 9042031573 1283009269 9781283009263 9786613009265 6613009261 9042031565 PB - Brill DB - UniCat KW - History of Italy KW - History of human medicine KW - anno 1400-1499 KW - Florence KW - Drugstores KW - Public health KW - Pharmaceutical Preparations KW - Drug Prescriptions KW - History, 15th Century KW - History, 16th Century KW - Marketing KW - Pharmacies KW - History KW - history KW - Italy. KW - E-books KW - 16th Cent. History (Medicine) KW - 16th Cent. History of Medicine KW - 16th Cent. Medicine KW - Historical Events, 16th Century KW - History of Medicine, 16th Cent. KW - History, Sixteenth Century KW - Medical History, 16th Cent. KW - Medicine, 16th Cent. KW - 16th Century History KW - 16th Cent. Histories (Medicine) KW - 16th Century Histories KW - Cent. Histories, 16th (Medicine) KW - Cent. History, 16th (Medicine) KW - Century Histories, 16th KW - Century Histories, Sixteenth KW - Century History, 16th KW - Century History, Sixteenth KW - Histories, 16th Cent. (Medicine) KW - Histories, 16th Century KW - Histories, Sixteenth Century KW - History, 16th Cent. (Medicine) KW - Sixteenth Century Histories KW - Sixteenth Century History KW - 15th Cent. History (Medicine) KW - 15th Cent. History of Medicine KW - 15th Cent. Medicine KW - Historical Events, 15th Century KW - History of Medicine, 15th Cent. KW - History, Fifteenth Century KW - Medical History, 15th Cent. KW - Medicine, 15th Cent. KW - 15th Century History KW - 15th Cent. Histories (Medicine) KW - 15th Century Histories KW - Cent. Histories, 15th (Medicine) KW - Cent. History, 15th (Medicine) KW - Century Histories, 15th KW - Century Histories, Fifteenth KW - Century History, 15th KW - Century History, Fifteenth KW - Fifteenth Century Histories KW - Fifteenth Century History KW - Histories, 15th Cent. (Medicine) KW - Histories, 15th Century KW - Histories, Fifteenth Century KW - History, 15th Cent. (Medicine) KW - Community health KW - Health services KW - Hygiene, Public KW - Hygiene, Social KW - Public health services KW - Public hygiene KW - Social hygiene KW - Health KW - Human services KW - Biosecurity KW - Health literacy KW - Medicine, Preventive KW - National health services KW - Sanitation KW - Apothecaries (Drugstores) KW - Apothecary shops KW - Chemists' shops KW - Drug stores KW - Pharmaceutical services KW - Stores, Retail KW - Sardinia KW - Drugstores. KW - Public health. KW - 1400 - 1499 KW - Italy KW - Forence KW - Medicine KW - Health Workforce UR - https://www.unicat.be/uniCat?func=search&query=sysid:443010 AB - What did you do when you fell ill in fifteenth-century Florence? How did you get the medicines that you needed at a price you could afford? What would you find when you entered an apothecary’s shop? This richly detailed study of the Speziale al Giglio in Florence provides surprising answers, demonstrating the continued importance of highly personalised medical practice late into the fifteenth century. Drawing on extensive archival research, it shows how personal relationships and mutual trust, rather than market forces, made payment possible even for those with limited incomes. Examining the spaces, people and products involved, Making and Marketing Medicine investigates the roles played by sociability, information networks and regulation in creating communities as well as in promoting health in Renaissance Italy. ER -