TY - BOOK ID - 52386400 TI - The dark side of personalization : online privacy concerns influence customer behavior PY - 2013 SN - 9783954895618 3954895617 3954890615 PB - Hamburg : Anchor Academic Pub., DB - UniCat KW - BUSINESS & ECONOMICS KW - Computer crimes. KW - Computer security. KW - Consumer protection. KW - Data protection. KW - Privacy, Right of. KW - Management. KW - Reference. KW - Skills. KW - Consumerism KW - Protection, Consumer KW - Commercial policy KW - Data governance KW - Data regulation KW - Personal data protection KW - Protection, Data KW - Electronic data processing KW - Computers and crime KW - Cyber crimes KW - Cybercrimes KW - Electronic crimes (Computer crimes) KW - Internet crimes KW - Crime KW - Privacy, Right of KW - Computer privacy KW - Computer system security KW - Computer systems KW - Computers KW - Cyber security KW - Cybersecurity KW - Electronic digital computers KW - Protection of computer systems KW - Security of computer systems KW - Data protection KW - Security systems KW - Hacking KW - Invasion of privacy KW - Right of privacy KW - Civil rights KW - Libel and slander KW - Personality (Law) KW - Press law KW - Computer crimes KW - Confidential communications KW - Right to be forgotten KW - Secrecy KW - Protection KW - Security measures KW - Law and legislation KW - Computer security KW - Consumer protection KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:52386400 AB - Hauptbeschreibung 'Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and wants of custom ER -