TY - BOOK ID - 53306086 TI - The modernist AU - Klanten, Robert AU - Hellige, Hendrik PY - 2011 SN - 9783899553444 3899553446 PB - Berlijn Die Gestalten Verlag GmbH & Co DB - UniCat KW - Grafische vormgeving KW - Graphic design (Typography) KW - Modernism (Art) KW - Graphic arts KW - 766.037 KW - Modernisme KW - Art, Graphic KW - Arts, Graphic KW - Graphic design (Graphic arts) KW - Graphics KW - Art KW - Visual communication KW - Art, Modernist KW - Modern art KW - Modernism in art KW - Modernist art KW - Aesthetic movement (Art) KW - Art, Modern KW - Typographic design KW - Design KW - Printing KW - Layout (Printing) KW - Gebruiksgrafiek ; 1900 - 1950 KW - 766.31.041 KW - Grafische industrie en ontwerp ; beeld ; reclame ; thema's ; affiches UR - https://www.unicat.be/uniCat?func=search&query=sysid:53306086 AB - After going through an eclectic, baroque, and iconic phase, today's design is again taking its visual cues from functionalism and pragmatism. Young graphic designers and illustrators are working in a way that is influenced by the principles of classic modernism. They avoid excess or exaggeration to create enduring work of the highest quality. The Modernist is a collection of work in graphic design and illustration that is created with minimal intrusions. The deliberately limited palette of colors, tools, and geometric forms that it uses makes the work seem both contemporary and timeless. The book makes clear that today's work does not simply copy the classic design of the 1960s and 1970s. Rather, it seamlessly includes the best aspects of the 1990s such as vector graphics and construction. Although computers do not dominate this design, they are clearly used as tools to play with elements that did not yet exist in the past and to merge the components and styles at hand in the best possible way. The Modernist documents the current trend of a reduced, matter-of-fact, and practical design approach. It presents examples of unobtrusive but effective design solutions that appear to have been created in a past era. Instead, the book shows that it is only our idealistic conception of modernism that gives earlier work attributes that it never actually had. ER -