TY - BOOK ID - 59783895 TI - Marketing sugar and other sweeteners AU - Polopolus, Leo C. AU - Alvarez, Jose PY - 1991 SN - 0444891501 0444599614 9780444599612 9780444891501 PB - Amsterdam, Netherlands New York, NY, U.S.A. Elsevier Science DB - UniCat KW - Sugar KW - Marketing KW - Sweeteners KW - Sugar trade KW - United States KW - Sweetener industry KW - Sugar - Marketing. KW - Sweeteners - Marketing. KW - Sugar trade - United States. KW - Sweetener industry - United States. KW - Food additives industry KW - Sweetening agents KW - Food additives KW - Cane sugar KW - Sugarcane products KW - Sugars KW - Marketing. UR - https://www.unicat.be/uniCat?func=search&query=sysid:59783895 AB - Marketing Sugar and Other Sweeteners was written to fill a large void of literature on the marketing aspects of an important sector of the food market. In fact, there are no books available on this subject.The intent of this book is to provide a readable, non-technical publication which provides a comprehensive presentation of major issues, trends, data, and likely outcomes of sweetener marketing. The emphasis is upon presentation of the real world operation of sugar and other sweetener markets as opposed to a theoretical model of sweetener markets. This objective requires probin ER -