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Year: 2017 Publisher: [Place of publication not identified] : Great Neck Publishing,
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Year: 2017 Publisher: Ipswich, Massachusetts : Great Neck Publishing,
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ISBN: 1283548852 9786613861306 0810884070 9780810884076 Year: 2012 Publisher: Lanham, Md. Scarecrow Press
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In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional.""
Advertising --- History. --- History
Book
ISBN: 0691634246 1400860520 9781400860524 0691605262 9780691605265 Year: 2014 Publisher: Princeton, NJ
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The first volume of this critical history covers the social, political, and theoretical forces behind the development of Marxian economics from Marx's death in 1883 until 1929, the year marking the onset of Stalin's ""revolution from above, "" which subsequently transformed the Soviet Union into a modern superpower. During these years, Marxists in both Russia and Germany found their economic ideas inextricably linked with practical political problems, and treated theory as a guide to action. This book systematically examines the important theoretical literature of the period, including insig.
Marxian economics --- History. --- History
Book
ISBN: 9781469600208 146960020X Year: 2008 Publisher: Chapel Hill ; London : The University of North Carolina Press,
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Rise of Modern Business: Great Britain, the United States, Germany, Japan, and China
Industries --- History --- History.
Book
ISBN: 0803205120 Year: 2005 Publisher: Lincoln : Baltimore, Md. : University of Nebraska Press, Project MUSE,
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"James A. Rawley fills a scholarly gap in the historical discussion of the slave trade from the fifteenth to the nineteenth century by providing one volume covering the economics, demography, epidemiology, and politics of the trade." "This revised edition of Rawley's classic, produced with the assistance of Stephen D. Behrendt, includes emended text to reflect the major changes in historiography, current slave trade data tables and accompanying text; updated notes; and the addition of a select bibliography."--Jacket.
Slave trade --- History --- History.
Book
ISBN: 1299687121 9781299687127 9780749464325 0749464321 Year: 2013 Publisher: London : Kogan Page Ltd.,
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Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as P
Advertising --- History --- History.
Book
ISBN: 9780807877647 0807877646 1469606178 Year: 2008 Publisher: Chapel Hill : University of North Carolina Press,
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The fight for workers' rights meets the environmental movement in this imaginative study. Chad Montrie offers six case studies to show how increasingly organized and mechanized production drove a wedge between workers and nature--and how workers fought back. Workers' resistance not only addressed wages and conditions, he argues, but also planted the seeds of environmental reform and environmental justice activism. Workers played a critical role in raising popular consciousness, pioneering strategies for enacting environmental regulatory policy, and initiating militant local protest.
Labor --- Environmentalism --- History --- History.
Book
ISBN: 0585167311 9780585167312 Year: 1998 Publisher: Internet History Sourcebooks Project ; NetLibrary
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ISBN: 058523728X 9780585237282 Year: 1997 Publisher: Charlottesville, Va. University of Virginia Library
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