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The New York Times century of business
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ISBN: 0071355898 Year: 2000 Publisher: New York : McGraw-Hill,

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Economic history --- Business --- History

The company : a short history of a revolutionary idea
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ISBN: 0812972872 Year: 2005 Publisher: New York (N.Y.) : Modern library,

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Humans : a brief history of how we f*cked it all up
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ISBN: 9781472259059 Year: 2019 Publisher: London Wildfire

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"In the seventy thousand years that modern human beings have walked this earth, we've come a long way. Art, science, culture, trade - on the evolutionary food chain, we're real winners. But, frankly, it's not exactly been plain sailing, and sometimes - just occasionally - we've managed to really, truly, quite unbelievably f*ck things up. From Chairman Mao's Four Pests Campaign, to the American Dustbowl; from the Austrian army attacking itself one drunken night, to the world's leading superpower electing a reality TV mogul as President... it's pretty safe to say that, as a species, we haven't exactly grown wiser with age. So, next time you think you've really f*cked up, this book will remind you: it could be so much worse..."


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Boeren, burgers en buitenlui : ontstaan en geschiedenis van de reclame
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Year: 1968 Publisher: Utrecht : Spectrum,

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Advertising --- History.

Telecom crash course : technology and markets: a must-have blueprint to the entire Telecom industry
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ISBN: 0071382135 Year: 2002 Publisher: New York (N.Y.) : McGraw-Hill,

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Canon historical sketch : 1937 - 2007.
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Year: 2010 Publisher: Tokyo : Canon Inc.,

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Money : whence it came, where it went
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ISBN: 0140220003 9780140220001 Year: 1975 Publisher: Harmondsworth: Penguin books,

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False prophets : the gurus who created modern management and why their ideas are bad for business today
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ISBN: 0738207985 Year: 2003 Publisher: Cambridge, MA : Perseus Pub.,

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The Trader Joe's adventure : turning a unique approach to business into a retail and cultural phenomenon
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ISBN: 1419500139 Year: 2005 Publisher: Chicago : Dearborn Trade Pub.,

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Learn about the best practices and merchandising expertise that made this $2.6 billion maverick one of the greatest success stories in grocery retailing. Despite its laid-back style and iconoclastic way of doing business, Trader Joe's is one of the savviest and most successful niche retailers in the world. With stores that are about half the size of the average neighborhood supermarket, this unassuming chain generates sales per square foot that are twice the industry average. In' The Trader Joe's Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon,' author Len Lewis tells the incredible story of this famously tight-lipped chain. From its Hawaiian-shirted "crew" and campy de;cor, to its trademark "Two-Buck Chuck" wine and affordable gourmet products not found anywhere else, Trader Joe's provides an entertaining and rewarding shopping experience that has attracted legions of loyal customers. Beginning with the chain's founding more than 45 years ago, to its current position in the retail spotlight, The Trader Joe's Adventure traces the critical business decisions that have made Trader Joe's a phenomenon. Readers will learn how: & The chain has turned loyal customers into its best advertising. & Trader Joe's doesn't choose the most expensive, high-profile locations for its stores. & Offering private-label items has fueled its growth. & Cutting out intermediaries and negotiating better pricing and quality hasn't alienated manufacturers. & Paying high wages has nurtured a dedicated and reliable workforce. & Controlling expansion drives Trader Joe's growth strategy.


Book
Trademarks, brands, and competitiveness
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ISBN: 9780415776936 0415776937 9780203861981 0203861981 Year: 2010 Publisher: New York : Routledge,

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