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The wild west : the mythical cowboy and social theory.
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ISBN: 0761952330 1446240622 1280369345 9786610369348 1412933889 9781412933889 9781446217177 1446217175 9781280369346 9780761952336 0761952322 9780761952329 9781446240625 6610369348 Year: 2001 Publisher: London Sage

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Abstract

Will Wright explores the continuing popularity of the myth of the Wild West, demonstrating how, as a cultural icon, it speaks deeply to a desire for individualism and liberty. The author discusses the myth through market and social theory.

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