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Pendant quarante ans, Luk Joossens a été un cauchemar pour les géants du tabac. Son nom apparaît plus de 1500 fois dans les documents internes de cette industrie mondiale. Pour la British American Tobacco, il incarne à lui seul le mouvement anti-tabac en Belgique. Luk Joossens a débuté sa croisade contre la cigarette en 1977. Son départ à la retraite est l’occasion de régler quelques derniers comptes. Comment les fabricants ont-ils pu agir à leur guise si longtemps, alors que leurs produits tuent la moitié de leurs consommateurs ? Pourquoi contourner les réglementations liées au tabac est-il presque devenu un sport national ? Qui sont ces politiciens de renom séduits par le lobby du tabac ? Découvrez dans ce livre des informations surprenantes concernant la «Fille Tigra», Eddy Merckx et la cigarette R6, le festival Marktrock à Leuven verrouillé par L&M, Bernie Ecclestone et Francorchamps, Elio Di Rupo, la contrebande internationale de cigarettes ou encore les cafés sans cendriers. L’auteur nous rappelle aussi à quel point le soleil est plus brillant quand la fumée se dissipe autour de notre tête.

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