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"Images can be studied in many ways--as symbols, displays of artistic genius, adjuncts to texts, or naturally occurring phenomena like reflections and dreams. Each of these approaches is justified by the nature of the image in question as well as the way viewers engage with it. But images are often something more when they perform in ways that exhibit a capacity to act independent of human will. Images come alive--they move us to action, calm us, reveal the power of the divine, change the world around us. In these instances, we need an alternative model for exploring what is at work, one that recognizes the presence of images as objects that act on us. Building on his previous innovative work in visual and religious studies, David Morgan creates a new framework for understanding how the human mind can be enchanted by images in Images at Work. In carefully crafted arguments, Morgan proposes that images are special kinds of objects, fashioned and recognized by human beings for their capacity to engage us. From there, he demonstrates that enchantment, as described, is not a violation of cosmic order, but a very natural way that the mind animates the world around it. His groundbreaking study outlines the deeply embodied process by which humans create culture by endowing places, things, and images with power and agency. These various agents--human and non-human, material, geographic, and spiritual--become nodes in the web of relationships, thus giving meaning to images and to human life. Marrying network theory with cutting-edge work in visual studies, and connecting the visual and bodily technologies employed by the ancient Greeks and Romans to secular icons like Che Guevara, Abraham Lincoln, and Mao, Images at Work will be transformative for those curious about why images seem to have a power of us in ways we can't always describe"--Provided by publisher.

Art --- Idols and images --- Art --- Psychology. --- Psychological aspects. --- Philosophy.

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Precious metals. --- Metals as an investment.

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From the First Edition: "Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical issues concerning the conduct of focus groups, such as the degree of moderator involvement and group size. . . . Provides ample illustrations . . . and thought-provoking advice for researchers and students." --Contemporary Sociology "David L. Morgan's book is unique among current offerings on focus groups because it is directed at academic users of focus groups rather than practitioners. His account is also unique in its critical attitude toward contemporary market research applications of focus groups. . . . The book succeeds best at providing fuel for scholarly debates about what group interviews can and cannot contribute to research." --Journal of Marketing Research "Provides the reader with a very clear and practical overview of the focus group as a method for field research. . . . Well-written and informative. . . . Providing the history and methodological rationale for the method. . . . Attests to the benefits or strengths of focus group research on the basis of personal opinion and testimonial evidence." --Personnel Psychology Only a decade ago, focus groups were virtually unknown to social scientists. Now their use in academic as well as outside settings is vast and ever growing. David L. Morgan has extensively revised and updated his best-selling Focus Groups as Qualitative Research, providing an excellent guide for researchers in every discipline. He begins his comprehensive revision with an updated introduction that offers a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, as well as more on the strengths and weaknesses of focus groups (Chapter 2). Chapter 3's section on self-contained focus groups has also been expanded to reflect

Primary groups --- Qualitative methods in social research --- Focused group interviewing --- Social sciences --- Entretiens focalisés --- Sciences sociales --- Research --- Methodology --- Recherche --- Méthodologie --- 658.81 --- #SBIB:303H10 --- #SBIB:303H32 --- #SBIB:AANKOOP --- #SBIB:303H14 --- Sales organization --- Methoden en technieken: algemene handboeken en reeksen --- Waarneming en participerende waarneming, gecontroleerde observatie, groepsdiscussie (vragenlijsten, interviews, experimenten) --- Methoden en technieken van de communicatiewetenschap --- Focused group interviewing. --- Qualitative research. --- Focus group interviewing --- Sociale wetenschappen ; research ; methodologie --- Kwalitatief onderzoek --- Sociaal-wetenschappelijk onderzoek --- Methodology. --- Focus group interviewing. --- Sociale wetenschappen ; research ; methodologie. --- Kwalitatief onderzoek. --- Sociaal-wetenschappelijk onderzoek. --- 658.81 Sales organization --- Focus groups. --- Entretiens focalisés --- Méthodologie --- Focus groups --- Qualitative research --- Behavioral sciences --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization --- Qualitative analysis (Research) --- Qualitative methods (Research) --- Groups, Focus --- Interviewing --- Public opinion --- Research&delete&