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Applied marketing --- Recreation. Games. Sports. Corp. expression --- General ethics --- 172 --- 79 --- 658.88 --- 301.595 --- sport --- sportbusiness --- ethiek --- sportmarketing --- 796.011.5 --- Sociale ethiek --- Ontspanning. Spel. Sport. Lichamelijke expressie --- Toegepaste marketing --- Sociologie van de sport --- Ethiek van de sport. Fair play --- 796.011.5 Ethiek van de sport. Fair play

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Written from the contrasting yet complementary perspectives of sociology and philosophy, this book explores the far-reaching ethical consequences of the runaway commodification of sport, focusing on those instances where commodification gives rise to morally undesirable consequences. The authors consider three main areas of concern for participators and observers alike: the corrosion of the core meanings and values of sport, the increasing elitism of access to sporting commodities, and the undermining of social conditions that support sporting communities. Unique in its focus on the

Sports --- ethics --- economics --- Economic aspects. --- Moral and ethical aspects. --- Aspect économique --- Aspect moral --- 796.011.5 --- 316.7:796 --- Ethiek van de sport. Fair play --- Sociologie van de sport --- 316.7:796 Sociologie van de sport --- 796.011.5 Ethiek van de sport. Fair play --- Aspect économique --- Economic aspects --- Moral and ethical aspects --- ethics. --- economics. --- Philosophy. --- College sports --- Philosophy

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Sports --- Social aspects. --- Social aspects --- 796.011.5 --- Ethiek van de sport. Fair play --- 796.011.5 Ethiek van de sport. Fair play --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Sports - Social aspects. --- Sports - Social aspects - United States.

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How will sport keep pace with current scientific and biological advances? Is the possibility of the 'bionic athlete' that far away and is this notion as bad as it might first appear? Is our fascination with sport winners fascistoid? Questions such as these and many others are posed and examined by the contributors to this volume. Some are sceptical of future developments in sport and demand radical reforms to halt progress, others are more optimistic and propose that sport should adapt to new advances just as other realms of the cultural sphere have to. Some of the topics examined here, such as the genetic engineering of athletes, and the significance of the public's fascination with sport winners, are being discussed for the first time, whilst others such as sex segregation, nationalism and doping are being revisited and reintroduced onto the agenda after a period of suggestive silence. This book provides the reader with a deep insight into the moral and ethical value we place on sport in today's society. Challenging and demanding, its contributors urge us to think again about current sports practices and the future of sport as a cultural phenomenon.

796.011.5 --- Ethiek van de sport. Fair play --- Recreation & Sports --- Social Sciences --- Sports --- Moral and ethical aspects --- Social aspects --- Moral and ethical aspects. --- Social aspects. --- 796.011.5 Ethiek van de sport. Fair play --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- E-books

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Sports --- 796.011.5 --- 796.011.5 Ethiek van de sport. Fair play --- Ethiek van de sport. Fair play --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Moral and ethical aspects --- Social aspects --- Ethiek --- Sport --- Sportgeneeskunde --- Vrouwenproblematiek --- Atletiek --- Doping --- Godsdienst --- Duurzaamheid --- Filosofie --- Psychologie --- Sociologie --- Man --- Cultuur --- Erfelijkheidsleer --- Stadssamenleving --- Technologie --- Voeding --- Maatschappij --- Verpleegkunde --- Drank --- Gezondheid --- Volwassene